When a business faces the possibility of conflict and confusion due to similar names, logos or trademarks, it has a few options. One option is to do nothing and hope for the best. While this may not cause problems for some businesses, it's not recommended for growing businesses or those that want to avoid commercial risks. Another option is to take legal action, where the owner of an earlier mark can oppose a later mark's registration or seek legal relief if the later mark is used. Even if the earlier mark owner chooses not to take legal action, the later business may still seek a declaration from a court that its name or logo does not infringe on earlier rights. The third option is for the businesses to discuss the potential problems and see if they can come to an agreement on how to prevent them from happening. This approach is known as coexistence.